SEO, or search engine optimization, is one of the most effective ways to drive traffic to your website and increase revenue for your business online. With SEO, you can optimize your site to rank higher in search results for keywords your target audience searches online.
When more people visit your site because of your high rankings in search results, it means that you’ll also earn more conversions. If your page ranks in the first position of organic results, it’s there for a reason —you’ve created a page that is informative, high-quality, and provides everything that a user is looking for when they search for the targeted keyword. When people click on your page, since it’s so high quality, they’ll be more apt to spend time on your site, and there’s a higher possibility that they will purchase your products or services.